Getting in Step with the ‘Ultimate Consumer’: Maintaining Relevance over the Long Haul
Share
Getting in Step with the ‘Ultimate Consumer’: Maintaining Relevance over the Long Haul
By Joe Jackman, CEO, Jackman Reinvents
Today, the customer actually is in charge. The seismic shifts in the consumer landscape have produced the “ultimate consumer”—not a demographic group defined by age but rather a mindset and set of expectations. Empowered by technology, embracing disruptive new models, and actively...
We hope you enjoyed your free content!
To continue, please become a TMA member.
Access the Journal of Corporate Renewal and other content in the Learning Link.
Become part of a global organization of turnaround and restructuring professionals with 52 Chapters and more than 400 events each year.
Build your personal brand and professional network with opportunities to connect, speak, lead, and win awards.
As founder and CEO of Jackman Reinvents, Joe Jackman has pioneered an efficient way to return mature businesses to growth and relevance. He believes in and is a practitioner of rapid business transformation. His unique approach brings together business and brand strategy with all-channel activation and has been proven across most B2C and many B2B categories. Jackman and his multidisciplinary team in Toronto and New York are focused on accelerating shareholder value creation and have worked with public and privately owned companies across North America.
