Is Brick and Mortar Crumbling Click by Click? The Impact on CPG Brands
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Is Brick and Mortar Crumbling Click by Click? The Impact on CPG Brands
By Michael J. Musso, Managing Director, Conway MacKenzie, Inc.
Borders, Blockbuster, Circuit City, and RadioShack are iconic brands, all killed or dying as a result of the Amazon Effect. Could the next wave include Macy’s, Sears, Best Buy, PetSmart, and even big grocery?
The demise of brick-and-mortar retail is said to be overexaggerated, and while...
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Michael J. Musso is a managing director with Conway MacKenzie, Inc. and leads the firm’s Consumer Goods Practice. He has more than 30 years of experience as a senior operations, turnaround, and restructuring expert with leadership in both crisis management and long-term value optimization. He has worked extensively in revitalizing underperforming companies as CEO, financial advisor, and CRO in the consumer packaged goods industry. Earlier in his career, Musso served in leadership roles at Procter & Gamble, Pepsi Cola, and Frito-Lay.
