Bosses As Brands - Part II - Beyond Trump!
How Charisma, Character & Courage Still Count
Keynote
Dr. Jeffrey A. Sonnenfeld
Senior Associate Dean and
Lester Crown Professor in the Practice of Management
Yale University | School of Management
Our Program
Join us as Yale University's School of Management, Senior Associate Dean, Professor Jeffrey A. Sonnenfeld, bio, leads us in part II of this discussion where we will go beyond Trump and consider the common qualities of great leaders across sectors. Leaders create meaning and frame purpose through key influence methods which intertwine symbolism and substance. Dr. Sonnenfeld will share new research that defines the five qualities of leadership. To illustrate how bosses have a branding value on their enterprises, we will view brief video clips to provide good and bad examples for the group to discuss.
In addition to his responsibilities at Yale, Professor Sonnenfeld founded the Executive Leadership Group and has been a frequent commentator on MSNBC.
This is a don't miss event! Space is limited; consider registering early.
Agenda
5:30-6:30pm Cocktail Reception with Dr. Sonnenfeld
6:30-8:00pm Dinner & Keynote Presentation
8:00-8:30pm Dessert & Networking
Registration Information
Space is limited. Registration closes when space limit is met or at NOON 10/21/19; whichever occurs first.
Your registration fee includes an unlimited top shelf bar, dinner & dessert.
Early Bird Registration (now-10/4/19):
Student Member $65, Member $75, NonMember $100
Regular Registration (10/5/19-Noon 10/21/19):
Student Member $90, Member $100, NonMember $125
OnSite Registration (is available on 10/22/19):
Student Member $115, Member $125, NonMember $150
Credit Card Payments: Click link above
Check Payments: Mail check payable to CTTMA, along with your business card to: CTTMA, PO Box 1034, Weston, CT 06883. Deadline: NOON, 10/21/19.
TMA Bucks Payments: Annual Sponsors are invited to register via their TMA Bucks by emailing cttma@turnaround.org Deadline: NOON, 10/21/19.
Certification
CTP (Certified Turnaround Professional): 1.5 Credits
CTTMA adheres to a strict no cancellations/no refunds/no application of registration fees to future events policy. However substitutions are welcome. To send a substitute in your stead, simply email your substitute's complete contact information to cttma@turnaround.org by Noon, 10/21/19. Thank you.
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